1. Where did this genre originate? What are its roots? The term R&B originated in the late 1940s. In 1948, RCA Victor marketed black music as blues and rhythm, and in 1949 the term "rhythm and blues" replaced the Billboard category "Harlem Hit Parade."
2. How has the genre evolved over time? R&B has grown out of African American culture. It shows radical differences from the genres pioneered by Caucasian American and European cultures, such as classical music or rock 'n' roll (though the genre certainly still has ties to these styles).
3. How are the artists in this genre represented? Are they sex symbols? Are they talented musicians? Role models? Artists in the r'n'b genre were originally very talented musicians, ranging from saxaphone players, to soulful african american vocalists. Over decades, the R'n'B genre has developped and so music has now changed to recorded backing tracks as opposed to vocallists being accompanied by live musical instruments. Many female artists within the R'n'B genre are viewed as sex symbols, for example, Rihanna, Beyonce etc.
4. Main ideaologies represented through current music videos in the genre? The main ideas represented through R'n'B of the 21st century consist of many artists showing off how much money they have and how they can purchase or have anything they desire; ranging from clothes, the opposite sex, love, money, power etc.
5. Conventional Artists? The artists of today that fit into the R'n'B genre consist of, Jay Sean, Rihanna, Nicki Minaj, Usher, Robin Thicke etc.
6. Here is a typical video of the R'n'B genre.
7. When creating my own music video, I am going to ensure that I use the typical conventions of the R'n'B genre. I will be sure not to use every convention, as some conventions will be deamed as inappropriate, for example, nudity and swearing. I will however use the conventions of the exaggerated hand gestures and body movement. Every action has to be exaggerated in order for the music to add to the effect of the video.
Here is what the audience expect from the R'n'B/Rap genre.
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